Service Tiers
Whether you own a solar business and need a system that drives more business or a consultant who simply needs more leads every month, we’ve got you.
Facebook & Instagram
- Paid Ad Campaigns + Lead Generation
- Utilize Facebook, Instagram platforms
- Inexpensive Leads
- Campaign Build out 48 hours
- 30 Day ROI
- ROI Money Back Guarantee
- You Pay Adspend + Retainer OR Adspend + Monthly Management Fee
Google & YouTube
- Paid Ad Campaigns + Lead Generation
- Utilize Google + YouTube platforms
- Exclusive, Credit Qualified leads
- Buyers ready to go solar
- ROI Money Back Guarantee
- You Pay Adspend + Retainer OR Adspend + Monthly Management Fee
Search Engine Optimization (SEO)
- Build Your Brand Awareness. Increase your quality score and generate organic leads over time.
- 6 Month Contract
- Dedicated Account Manager
- 3 Articles a month
- Monthly dashboards to track progress
Our Services
We run paid ad campaigns on Facebook, Instagram, Google, and YouTube to drive exclusive, consistent, credit qualified leads directly to you and your reps that result in more appointments and more KW’s.
QUALITY & CONSISTENT LEAD GENERATION
We utilize the 4 major platforms to drive quality solar leads directly to you and your team. Our goal at Z4 Solar is to keep a consistent flow of new customers to maintain and grow your business.
LEAD QUALIFYING + NURTURING
Most marketing companies generate leads, throw them into an excel sheet, email them to you and say “good luck!”
We go above and beyond that with an in house lead automation machine that sends automated texts, emails, voicemail drops, and conducts live transfers.
What this does is drastically improve lead to appointment ratio!
TRANSPARENT & CONSISTENT COMMUNICATION, 24/7
We pay our employees over time to work weekends and manage your account. In Residential solar, a lot of the magic happens on weekends. We want to be there to answer any questions you and your team have while also ensuring outstanding results on Saturday and Sunday.
Web Design
Beautiful solar websites with the customer in mind. You will get plentiful inbound inquiries from this site.
Branding + PR
We will help you with branding because there are tens of thousands of solar companies in America that all look and sound the same. In order to establish yourself as a dominate solar comany and crush your competiton, we will help you with branding and PR. That means having articles published about your story in major solar publications and more.
Develop & Integration
Driving revenue, ranking on Google, and ultimately the homeowners going to YOU instead of you finding them.
We utlize many different systems and automations that have come together in house to make our service a seamless and fun experience. We empower the closers to do just that. Close. Not chase tirekicker leads, knock doors, or rely on old and outdated marketing methods.
Answers to Your Questions
How much does your service cost?
It depends on which service you want, what your goals are, and how big you’re looking to scale. If you’re at 50 installs a month and want to 5x to 250 a month, that will require a lot more media spend ($ to Facebook/Google) than if you’re a solar consultant looking to go from 5 to 10 installs a month. Let’s chat.
How quickly will I see an ROI?
We feel your ROI based on marketing spend is the most important metric to track. (That and your CPA).
How fast you see an ROI depends on a few factors like which platform we’re running ads on, how well you or your reps handle the leads, and what their closing percentage is on appointments.
We have some clients who launch a YouTube campaign, and close 4 deals their first week! (See Alex Rey Testimonial)
We have other clients who are newer reps and take 1-2 months to see an ROI because they’re still learning how to sell solar effectively.
Do you sell leads? Do you sell apointments?
No. We are not a lead vendor. If you want to buy some leads go search “solar leads vendors” or “buy solar leads” on Google. You’ll find plenty of them.
The reason we don’t sell leads is because the quality will never be as good as the way we do it. If a vendor says its exclusive and sells you a $100 lead, what’s to stop them from selling it to 3 of your competitors? You’ll never know.
We are a marketing partner NOT a lead vendor. We believe in quality over quantity. You have your own ad account, we create marketing material relevant to your company, your brand, your offer, your competitve differentiators. So when these leads come in you know that they will be exclusive, credit qualified, and more.
What’s the difference between advertising on Facebook & Google?
Great question!
So Facebook, which owns Instagram, is known as disruptive marketing or passive user intent. Think about the times you’ve been on these platforms. You log on, you scroll your feed, then you see an ad. In our case these homeowners see an ad for solar. They were probably not thinking about going solar before they saw that ad. Therefore when you and your team connect with them, it will be a little more work educating the lead about the benefits of going solar and convincing them to do a demonstration.
Google, which owns YouTube is known to have active user intent. These are people searching keywords on google like “solar savings near me, best solar in <city>, and “how do i go solar?” Based on these keywords, we will then target them with ads and turn them into your leads. The conversation with these leads is much different. These people are price shopping so it will be a different level of selling, usually easier, than Facebook.
What about SEO? Is that worth investing in?
It depends what your goals are. If you own the company or are the director of marketing and want to grow the organization to be as big as Sunrun, then you NEED SEO. If you’re just looking for leads every month to keep yourself or your reps happy, then you don’t necessarily need SEO. If you don’t care about branding, then you don’t really need SEO.
Let's Work Together!
Please book a call below or send an email to [email protected]